What is Jasper AI?
Jasper (formerly Jarvis) is an AI-powered writing assistant that helps you create high-quality content faster. Using advanced AI models including GPT-4, Jasper can generate blog posts, ad copy, social media content, emails, and more in your brand voice.
Whether you're a content marketer, blogger, copywriter, or business owner, Jasper helps you overcome writer's block and produce engaging content at scale.
Pros and Cons
✓ Pros
- Excellent content quality and coherence
- 50+ templates for different content types
- Brand voice customization
- SEO mode with SurferSEO integration
- Long-form content creation (Boss Mode)
- Chrome extension for writing anywhere
- Supports 25+ languages
- Plagiarism checker included
✗ Cons
- Can be expensive for heavy users
- Requires fact-checking and editing
- Learning curve for advanced features
- Word limits on lower plans
- Occasional repetitive phrases
- Not a replacement for human creativity
Key Features
1. Boss Mode (Long-Form Content)
- Create blog posts, articles, and ebooks
- Document editor with AI commands
- Compose and Command features
- Outline generation and expansion
- Write 5x faster than typing manually
2. Templates & Workflows
- Blog post intro/conclusion
- AIDA and PAS copywriting frameworks
- Product descriptions
- Email subject lines and bodies
- Social media posts
- Ad copy (Facebook, Google, etc.)
- Video scripts
3. SEO Mode (Surfer Integration)
- Real-time SEO score as you write
- Keyword optimization suggestions
- Content structure recommendations
- NLP term suggestions
- Competitive content analysis
4. Brand Voice
- Train Jasper on your writing style
- Maintain consistent brand voice
- Multiple brand voice profiles
- Tone and style customization
Jasper AI Pricing
| Feature | Pro $69/mo |
Teams Custom Price |
Business Custom Price |
|---|---|---|---|
| Words/Month | Unlimited | Unlimited | Unlimited |
| Users | 1 | 3 | Custom |
| Boss Mode | |||
| SEO Mode | |||
| Brand Voice | 1 | 3 | Custom |
| Plagiarism Checker | Add-on | ||
| Best For | Individuals, Freelancers | Small Teams | Large Organizations |
Who Should Use Jasper?
✓ Perfect For:
- Content marketers and bloggers
- Copywriters and ad agencies
- Social media managers
- E-commerce businesses
- Marketing teams
- Anyone creating content regularly
✗ Not Ideal For:
- Those expecting 100% ready-to-publish content
- Very technical or scientific writing
- Writers who prefer full manual control
- Occasional content creators (expensive for light use)
Frequently Asked Questions
Does Jasper content rank on Google?
Yes, when combined with SEO best practices. Jasper's SEO Mode (powered by Surfer) helps optimize content for search engines. However, you should always review and edit AI-generated content before publishing.
Is Jasper better than ChatGPT?
Jasper is purpose-built for marketing and content creation with templates, brand voice, and SEO features. ChatGPT is more versatile but requires more prompting skill. For content marketing, Jasper is more specialized.
Can Jasper write in my brand voice?
Yes! Jasper's Brand Voice feature learns your writing style from examples and maintains consistency across all content.
Final Verdict
Jasper AI is the best AI writing assistant for content marketers and businesses. While it requires human oversight, it dramatically speeds up content creation and helps overcome writer's block. The quality, features, and SEO integration make it worth the investment.
Try Jasper Free →