Quick Summary
SE Ranking is an all-in-one SEO software platform that combines rank tracking, keyword research, competitor analysis, website audit, and backlink monitoring in one affordable package. It's particularly popular among agencies and small to medium-sized businesses.
✓ Best For:
- SEO agencies managing multiple clients
- Small to medium businesses
- Budget-conscious marketers
- White-label SEO reporting needs
✗ Not Ideal For:
- Enterprise-level companies
- Those needing the largest databases
- Advanced link building specialists
- Users wanting PPC features
💰 Pricing: From $52/month (flexible pricing based on features needed)
🎯 Free Trial: 14 days, no credit card required
Pros & Cons
Pros
- Highly affordable compared to competitors
- Flexible pricing model (pay for what you use)
- White-label reporting for agencies
- All essential SEO tools in one platform
- Excellent rank tracking accuracy
- On-page SEO checker
- Good competitor analysis features
- 14-day free trial (no credit card)
- Great customer support
Cons
- Smaller backlink database than Ahrefs/Semrush
- Interface can feel dated
- Limited PPC/advertising features
- Keyword database smaller than premium tools
- Some features require add-on purchases
- Learning curve for beginners
- No content marketing tools
Key Features
1. Rank Tracking
SE Ranking's core feature is accurate, flexible rank tracking:
- Unlimited Keywords: Track as many keywords as you want (pay by check frequency)
- Daily/Weekly/Monthly Updates: Choose update frequency to control costs
- Local Tracking: Track rankings by city, state, or region
- Mobile & Desktop: Separate tracking for different devices
- Competitor Tracking: Monitor up to 5 competitors' rankings
- Search Engine Support: Google, Bing, Yahoo, YouTube, and more
Standout feature: The flexible check frequency model lets you save money by checking less important keywords less frequently.
2. Keyword Research & Suggestions
Comprehensive keyword research capabilities:
- Keyword Difficulty score
- Search volume and trends
- Related and similar keywords
- Question-based keywords
- Low-competition keywords filter
- Search intent data
3. Website Audit
Technical SEO auditing to find and fix issues:
- Comprehensive site crawler
- 100+ SEO checks
- Critical, warning, and notice-level issues
- Page speed analysis
- Mobile-friendliness check
- Core Web Vitals monitoring
- Scheduled automated audits
4. Backlink Checker & Monitor
Track your backlink profile and analyze competitors:
- Backlink monitoring and alerts
- Domain trust score
- New and lost backlinks tracking
- Toxic backlink detection
- Anchor text distribution
- Competitor backlink analysis
Note: Backlink database is smaller than Ahrefs or Semrush but sufficient for most needs.
5. Competitor Research
Analyze competitors and find opportunities:
- Organic competitor research
- Competitor keyword analysis
- Traffic estimates
- Top pages analysis
- Backlink gap analysis
- Domain comparison
6. On-Page SEO Checker
Unique feature that analyzes individual pages:
- Page optimization score
- Actionable recommendations
- Comparison with top-ranking pages
- Content optimization suggestions
- Technical SEO checks
7. White-Label Reports
Perfect for agencies:
- Fully customizable reports
- Your branding and logo
- Automated scheduled reports
- PDF, CSV, and HTML exports
- Custom domains for report delivery
Pricing Plans
SE Ranking uses a flexible pricing model where you pay based on the features you need and the frequency of rank checks.
Essential
- 250 keywords to track
- 10 projects
- 100,000 pages to crawl
- All core features
- 1 user included
Pro
- 1,000 keywords to track
- 30 projects
- 250,000 pages to crawl
- All core features
- 3 users included
- White-label reports
Business
- 2,500 keywords to track
- Unlimited projects
- 1,000,000 pages to crawl
- All core features
- 5 users included
- White-label reports
- API access
💡 Pricing Flexibility
Unlike fixed pricing tools, SE Ranking lets you customize:
- Check Frequency: Daily, every 3 days, or weekly (affects price)
- Keyword Volume: Only pay for keywords you actually track
- Search Engines: Add extra search engines as needed
- Additional Users: Add team members for extra cost
Result: Most users save 30-50% compared to Semrush or Ahrefs with similar functionality.
SE Ranking vs Competitors
| Feature | SE Ranking | Semrush | Ahrefs |
|---|---|---|---|
| Starting Price | $65/month | $129.95/month | $129/month |
| Rank Tracking | Unlimited keywords | 500-5,000 | 750-10,000 |
| Keyword Database | Moderate | 20B+ keywords | 10B+ keywords |
| Backlink Index | Moderate | Very Large | Largest |
| White-Label Reports | ✓ Pro plan+ | ✓ Guru plan+ | ✗ No |
| Free Trial | 14 days | 7 days | None |
| Best For | Agencies, SMBs | Enterprises | Link builders |
Bottom line: SE Ranking offers 70-80% of the functionality at 40-50% of the cost of premium tools like Semrush and Ahrefs.
Who Should Use SE Ranking?
✅ Perfect For:
- SEO Agencies: White-label reports and multi-client management
- Small-Medium Businesses: All essential tools without enterprise pricing
- Budget-Conscious Teams: Flexible pricing saves money
- Local SEO: Excellent local rank tracking
- In-House SEO Teams: Good for 3-5 person teams
❌ Not Recommended For:
- Enterprise Companies: May need more robust databases
- Advanced Link Builders: Smaller backlink index
- Content Marketing Teams: Limited content tools
- PPC Specialists: Minimal paid search features
Frequently Asked Questions
Is SE Ranking accurate?
Yes, SE Ranking's rank tracking is highly accurate. Their keyword research and competitor data is good but not as comprehensive as Semrush or Ahrefs due to smaller databases.
Does SE Ranking have white-label reporting?
Yes, white-label reporting is available on Pro and Business plans. You can fully customize reports with your branding, logo, and even use a custom domain.
How does SE Ranking's flexible pricing work?
You choose a base plan, then customize based on: number of keywords to track, check frequency (daily, every 3 days, weekly), additional users, and extra features. This means you only pay for what you actually use.
Can I track unlimited keywords?
Technically yes, but pricing increases with keyword volume. The base plans include 250-2,500 keywords, and you can add more. The key advantage is flexible check frequency to control costs.
Is SE Ranking better than Semrush?
SE Ranking is better for agencies and small businesses focused on value. Semrush is better for enterprises needing the largest databases and most comprehensive feature set. SE Ranking offers better bang-for-buck.
Final Verdict: Is SE Ranking Worth It?
Yes, SE Ranking is absolutely worth it for agencies, small to medium businesses, and budget-conscious SEO professionals who need an all-in-one platform.
Choose SE Ranking if you:
- Run an SEO agency needing white-label reports
- Want excellent value for money
- Need flexible pricing to control costs
- Track many keywords across multiple projects
- Don't need the absolute largest databases
Choose a premium tool if you:
- Need the most comprehensive keyword/backlink data
- Are an enterprise with unlimited budget
- Focus heavily on competitive link building
- Need advanced PPC features
Best For: SE Ranking is the best value-for-money all-in-one SEO platform for agencies and small-medium businesses. It delivers the essential features you actually use daily at a price that won't break the bank.
Start 14-Day Free Trial →Related Reviews & Comparisons
Semrush Review
Premium all-in-one SEO platform review
Ahrefs Review
Best backlink analysis tool reviewed
SpyFu Review
Competitor research specialist review